Remembered that in MBA course, one of the professor called himself “decline”. When the APPLE released its iPhone4S last year (2011), it is the first sign of decline, the product cannot be differentiated from the old product, there is no driving force/factors to convince the people to chase for the new model. Now, the so-called “new iPad” is similar, I can’t find any reason to buy this “New iPad” or replace my old iPad with this new one. I know there is some die-hard Apple fan, but AFTER Steve’s era, there is no innovation, at least the different products can be released to the market! Once the disruptive technologies comes out, the industry will be turned around, I guess the coming few years may still the iWorld.
Sorry, I think my Chinese input is too slow, so I just wanna to express my idea first.
Extended reading:
http://www.abnormalmarketing.com/2011/10/iphone-4s-first-sign-apples-decline/
http://www.businessweek.com/chapter/christensen.htm
http://www.quora.com/Apple-Inc-2/What-will-cause-Apples-decline
