CEO 的Vision

CEO 的Vision, Steve 真係有遠景, 知道電子書的market 如何改變, 如何分這個餅..
Book Pricing Lawsuit Reveals More Details of Apple’s Negotiations, Including Steve Jobs Email

As I see it, [Conspiring Publisher] has the following choices:

1. Throw in with Apple and see if we can all make a go of this to create a real mainstream ebooks market at $12.99 and $14.99.

2. Keep going with Amazon at $9.99. You will make a bit more money in the short term, but in the medium term Amazon will tell you they will be paying you 70% of $9.99. They have shareholders too.

3. Hold back your books from Amazon. Without a way for customers to buy your ebooks, they will steal them. This will be the start of piracy and once started, there will be no stopping it. Trust me, I’ve seen this happen with my own eyes.

Maybe I’m missing something, but I don’t see any other alternatives. Do you?

這個正正是今日蘋果打造的電子書市場 (當然正義的朋友叫price fixing between apple and publihser). Amazon怎樣操控書價.Steve 如何在紅海中殺出一片藍海..

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